Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.
The Lakshmi Finance Centerburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.
“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.
Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”
2025-05-07 14:011478 view
2025-05-07 13:55968 view
2025-05-07 13:021844 view
2025-05-07 12:432704 view
2025-05-07 12:421284 view
2025-05-07 11:461185 view
Police in Idaho said Wednesday they had recovered a body believed to be that of a missing autistic 5
Adding chickpeas and other beans to your regular diet could be the key to boosting your nutritional
Starting Wednesday, Dunkin' will have a new lineup of Halloween-inspired "tricks and treats" availab